Assaf Kedem is the Head of Content and Internal Communications at BNP Paribas’ Global Banking division in the Americas, with two decades of expertise in external and internal strategies. His work spans asset management, corporate banking, and global markets, where he advises senior leadership and supports employee engagement. Assaf is also the author of The Investment Writing Handbook (Wiley, 2018) and a lecturer at Columbia University’s master’s program in Strategic Communications. His innovative approach has earned him recognition as a thought leader in the communications field.
2 | Challenge Your Peers Roundtable
Wednesday, March 26
04:45 pm - 05:45 pm
Live in Chicago
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Case Study
Thursday, March 27
08:55 am - 09:20 am
Live in Chicago
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In times of uncertainty, effective internal crisis communication is essential to maintaining trust and operational continuity. Drawing from extensive experience in managing communication strategies for BNP Paribas USA, we will explore creating centralized points of information for employees, leveraging digital tools like the intranet, and building actionable plans for ongoing communication, leaving you with strategies to ensure timely, transparent, and impactful messaging during crises.
In this presentation you will learn: