Kenneth White is a strategic people analytics leader with extensive expertise in workforce planning, advanced analytics, and leveraging artificial intelligence to drive innovation and streamline HR processes. With over a decade of experience, Kenneth has built scalable analytics systems, designed predictive models, and led cross-functional teams to optimize talent strategies and organizational design. Serving as the Director of People Analytics at the National Basketball Association (NBA), Kenneth partners with senior executives to translate complex data into actionable strategies that inform board-level decisions and deliver measurable business impact. His prior roles include leadership positions at ZT Systems, Away, Macy's, and Achievement First, where he honed his skills in talent strategy, data governance, and operational excellence. Kenneth is committed to fostering data-informed innovation, promoting a culture of inclusivity, and positioning organizations as world-class employers.

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.