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Session

Case Study

Wednesday, March 26

11:15 AM - 11:45 AM

Live in Chicago

Less Details

Everyone is in the same predicament-limited time and budget. So how do we refresh our intranet without breaking the bank? We will look at implementing strategies to improve the user experience on your intranet, which can lead to significant engagement and productivity gains with minimal disruption. Utilizing tools like heat maps, content purges and keyword tagging, while focusing on adapting to user behavior, ensures that the changes are both user-centric and impactful.

In this presentation you will learn:

  • How can heat maps track intranet content and function usage
  • How do we implement workflows to ensure updated content
  • How can we tag keywords boost article visibility
Presentation

Speaker

Jennifer Jurczewsky

Associate Director Digital Communications, Alcon

Currently, I work on the Global Corporate Communications team, specializing in digital strategy and data and analytics, leading the company in internal channel strategy and editorial execution, as well as understanding how our employees are consuming communications. I am also the Communications Lead for our Employee Resource Group, OPEN, which focuses on our LGBTQ+ local community, employees and allies.

Previously, I have led different parts of the team and held multiple responsibilities, including writing content for both an internal and external audience, managing global communications, supporting CEO communications, owning our corporate Facebook presence, supporting our IT, HR, Legal and Compliance, Corporate Giving functions, leading the Diversity and Inclusion communications and assisting with global internal campaigns from A to Z.

In 2021, I graduated with my Master's in Digital Communications from University of North Carolina-Chapel Hill. Go Tar Heels!

In 2012, I graduated with my bachelor's in communications with a focus in public relations with minors in business administration and psychology. During my undergrad time, I also studied American Sign Language.

Company

Alcon

Alcon helps people see brilliantly. As the global leader in eye care with a heritage spanning over 75 years, we offer the broadest portfolio of products to enhance sight and improve people’s lives. Our Surgical and Vision Care products touch the lives of more than 260 million people in over 140 countries each year living with conditions like cataracts, glaucoma, retinal diseases and refractive errors. Our more than 25,000 associates are enhancing the quality of life through innovative products, partnerships with Eye Care Professionals and programs that advance access to quality eye care. Learn more at www.alcon.com.

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